A fresh look at research ...
Many companies feel they have all the research they need, but they are not making the most of it. Others feel they just don't have enough information to make decisions.
MindRamp assures you of the most efficient and productive research approach that will achieve your marketing objectives. It begins by closely examining the data you already have before gathering relevant external data through primary research.
Our broad range of research tools will help you measure the effectiveness of your customer communications and identify potential problems with customer loyalty. Use demographic and psychographic data to uncover customer attitudes and preferences that will more efficiently guide your marketing strategies.
Quantitative Research
Effectiveness Research Survey: Determines the effectiveness of your communications program including behavioral and attitudinal measures such as readership and impact.
Relationship Index Survey: Phone survey uses a sample of 300 customers to assess the overall strength of the customer-provider bond.
Relationship Dimension Study: Robust online survey that provides a segmented, financially driven approach to measuring customer relationships.
Custom Research Survey: Uncovers opinions and attitudes on a specific topic, then is custom designed to meet those objectives. These surveys can be done via mail, phone or online.
Qualitative Research
Focus Groups: They can gather feedback on creative ideas, attitudes toward new products/offerings or understanding concerns and issues that customers have.
In-Depth Interviews (IDIs): Similar to focus groups except that the individual respondents are interviewed using a one-to-one format, and not with other participants.
Segmentation Analysis
Powered by the Claritas PRIZM® NE segmentation system, we offer several different types of segmentation analyses.
Customer Profile Analysis (CPA): Uses your own customer database to provide an enhanced awareness of your client’s current customers’ attitudes, values and lifestyles.
Precision Prospecting (P2): Identifies segments that comprise your core customers and high-potential opportunities. Profiles a radius around a specified location to find unacquired targets that mirror the current customer base.
Precision Patient Insights (PPI): Provides clinical trial sponsors with socioeconomic and behavioral information to help with the recruitment efforts.
Precision Media Profiler (PMP): Service industries such as hotel/travel and hospitals use PMP to guide communications that highlight and emphasize amenities, programs and services most appealing to predominant customer segments.
Comparative Customer Analysis (CCA): Isolates differences in segment concentration among different “groups” of customers within the consumer base, or among different products. Determines if a versioning tactic would be more efficient in obtaining a response from the target audience.
Strategic Target Analysis (STA): In addition to providing information on the differences between groups within a customer base, STA looks for alignment between those groups and uncovers cross-sell and upsell opportunities. It also improves efficiency in customer acquisition and guides versioning and win-back strategies.
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