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The minds behind MindRamp ...
Curt Powell - President
Curt's 30-year background in product development, marketing, research and analysis for Fortune 1000 companies in a variety of industries makes him eminently qualified to make MindRamp the leader in building customer relationships.
He has worked in analytics since the late 1980s, when he moved into the field from product marketing at Citibank. Curt's unique experience in analytics and marketing allows him to identify opportunities and present his findings relevant to marketers.
Some of his many accomplishments include:
- Developed "Target Mindset Segmentation" research approach used by two of the nation's largest pharmaceutical companies and a regional telecommunications firm
- Developed new segmentation, retention and product bundling strategies for national trade associations and professional societies
- Provided key industry research insights and strategies for business planning in the security, education, energy, financial services and health care industries
- Research Fellow, Gallup International Institute at Princeton
- American Marketing Association, Telly and Direct Marketing Association awards for research, advertising and marketing excellence
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